Hootsuite

Hootsuite hired me to score this short about social media writer’s block, that daily pressure to post something worth reading.

The brief asked for a slow build. It opens in a contemplative place, climbs into something tense and frantic, then resolves into a simple, positive sting for the reveal. Orchestral instruments gave me the expressive, slightly comic drama the story needed. I kept adding layers as the tension grew, and near the end the key and the chords start drifting and lurching to push the madness further.